I’m Ruth Wilson-Murrell, MD, a Group Coaching Strategist, and the creator of the Pilot Program Pathway™ — a method that helps purpose-driven coaches design and launch powerful, soul-aligned group coaching programs.
But I didn’t start here.
My journey began in a quiet hospital room — fluorescent lights, cold air, and a patient’s trembling hands.
He had just received a diagnosis that changed everything.
What struck me most wasn’t the illness — it was his story.
He had lost his mother. Then, slowly, he lost himself.
And I remember thinking:
“What if someone had walked with him before it got this far?”
“What if someone had walked with him before it got this far?”
That question followed me — from medicine into mentorship, from science into systems.
Later, while working behind the scenes of a six-figure coaching company, I saw people heal in a different way — through community, through story, through group coaching.
That was my aha moment:
👉 Group coaching creates transformation that 1:1 coaching can’t always reach.
And yet, I watched brilliant coaches struggle — unsure how to scale without losing their heart or structure.
So I created the Pilot Program Pathway™ — a framework to help you build group programs that are structured, soulful, and sustainable.
Because your coaching program should reflect you — not someone else’s script.
⚡ From Burnout to Breakthrough
Let’s be honest — you’ve probably worked hard for your clients.
You’ve shown up for every 1:1 call, answered late-night messages, and poured out your energy.
But deep down, maybe you’ve felt:
You’re repeating yourself on every call.
Your energy feels stretched thin.
You’re helping people — but you could help more.
Here’s the truth:
💡 You don’t have to burn out to make a difference.
💡 You don’t have to burn out to make a difference.
There’s a better way — and that way is Group Coaching.
💬 Why Group Coaching Works
Group coaching isn’t just a model — it’s a movement.
It’s about bringing together people with shared goals, guided by a coach who leads the way.
And inside that space, something powerful happens:
✨ Clients realize they’re not alone.
✨ People say what they’ve never said out loud.
✨ Big “aha” moments happen — not just from you, but from each other.
And the best part?
You don’t have to give more to get more.
You get to guide the process, not carry the weight.
🧮 Group Coaching Mathematics™
I call it the Impact Equation — or Group Coaching Mathematics™.
It’s the art of doing less, but achieving more.
✖️ Minus to Add
Subtract what’s not working.
Instead of saying the same thing in ten sessions, say it once — in a group.
Result: More clarity, more time, more energy.
➗ Divide to Multiply
Let your clients support each other.
Peer connection amplifies accountability and shared success.
Result: They rise together. You lead lighter.
➕ Do Less to Do More
Focus on what truly moves the needle.
One powerful group call can replace hours of scattered check-ins.
Result: Deeper support with greater efficiency.
🧠 The Impact Equation
Symbol Meaning Result (−) Subtract distractions More focus (+) Add systems & structure More freedom (÷) Divide effort through group energy More sustainability (×) Multiply impact, income & influence More transformation
💖 Why You’ll Love This Shift
You didn’t become a coach to be exhausted and underpaid.
You became a coach to create change.
Group coaching gives you:
🌱 More freedom — stop trading hours for dollars.
💫 More impact — help more people at once.
💰 More income — scale your offers with integrity.
🌞 More joy — watch clients grow together.
You get to be the guide, not the lifeline.
🚀 Ready to Shift?
You’ve gathered wisdom for years — now it’s time to multiply it.
Whether you’re new to group coaching or ready to refine your structure, this is your moment to create something transformational.
In the next step of your journey, discover your Group Coaching Archetype™ — and start leading from your natural strengths.
But before you go, remember:
🌿 Like a tree, your business grows faster when you prune what no longer serves you.
Take a breath. Let go of the hustle.
And start building something aligned, abundant, and alive.
Your group is waiting.
And the world is ready for your leadership.
✨ Free Resource
🎁 Download your Group Coaching Starter Kit — a step-by-step system to design, launch, and deliver your transformational group program.
👉 Get the Starter Kit #GroupCoaching #CoachingBusiness #Coaching2025 #Leadership #Transformation #PreventiveHealth #CollectiveHealing #PurposeDrivenWork #Mindset #ScalingWithSoul #CoachingDesign #RuthWilson